E-marketing or Digital Marketing is an umbrella term for all marketing services used on the Internet to promote your company.
This digital strategy allows you expand your reputation, boost your visibility and increase your sales.
The strategy you choose will depend on your goals and the characteristics of your business.
You will need to take many factors into consideration : your targets, market position, strengths in comparison to your competitors, goals and long-term vision.
Our experts can offer you a wide range of web marketing services :
- Optimizing SEO
- Managing AdWords campaigns
- Creating an e-mailing / newsletter campaign
- Integrate marketplaces and price comparison sites
- Managing remarketing
- Managing social networks
- SEO audit
- E-marketing coaching and training
Choosing one or other service will largely depend on your goals, targets and a possible audit of your website.
Measuring your digital ROI
Applying a digital strategy must always be in line with your ROI.
If you invest in online publicity, buy AdWords ads, optimize your SEO and send out newsletters, you need to make sure that this will benefit you more than it will cost you.
If you want to measure and improve your ROI, you will need to analyse the efficiency of your current web marketing actions on a regular basis.
Together we can analyse your results and statistical reports, and explain the consequences – both positive and negative – of your ongoing activities.
A monthly reporting will help you track the evolution of your online business and identify successful e-marketing activities.